"Gym Shorts" is an original, single camera, parody style, comedy series,
with a smart and witty tone, relatable and accessible to anyone who has ever walked into a gym and owns a smart phone or has internet at home.
This is a multi nominated, award winning web series about the quirks and qualities of gym life.
Think "The Office" meets "Friends", but in the gym ... AND sexier!
BEASTING IT UP
We are looking at a budget of $70,000 dollars to complete the 1st Season, containing 13, 10-15 minutes long episodes.
That will allow the production to schedule between 25 to 30 production days and hire over 150 local Florida residents under this production.
Taking place at the local gym U*Ran*Us Fitness (pronounced uranus), discover a world of colorful, relatable characters who bond together through their
desires, unchecked expectations and the deeper meaning of life and lack of reality you can only find in the gym.
(who are we kidding... it's basically a web series about all the crazy, beautiful people you meet in the gym!)
TAG YOUR IT!
(BUT THIS IS OUR LOG LINE)
Kevin (newbie), a recent divorcee, going through a mid life crisis, seeks a change in his mundane life and meets Chad (douche bag), the well meaning yet clueless trainer of U*Ran*Us Fitness. Kevin is forced into a gym world he doesn't yet understand and a whole host of characters that he doesn't quite fit in with. In the pilot episodes, you will already get introduced to the; gym princess, gym stalker, gym boss, gym bunny, gym influencer, butt guy, hot gym guy and the gym's resident naked old man.
(Sounds funny, right!)
Highlights: We have filmed the first 2 pilot episodes in 4K and
since Day 1, "Gym Shorts" has strived for success. We cast talented (and hot) actors, we hired great a photographer for our photoshoots, we created a catchy theme song, with an award winning composer and sung by an amazing award winning vocalist.
We hit all of our preliminary timeline goals: hiring a talented and experienced production crew; a line producer, DP, editor, sound engineer. Securing a location, organizing a production plan and budget, and nailing down film dates with cast and crew. We then moved on to accomplishing all of our "big picture" goals to this point, starting with writing our outline for more episodes and development for a whole season. All the while, learning from what didn't work and what could be even better!
Mission: "Gym Shorts" episodes are currently streaming on Amazon Video Direct and we are working on making "Gym Shorts" a SAG project. Raising the money through investors and sponsors will keep us being able to flood the world with joy and laughter while promoting the Sunshine state and its talent.
Opportunity: Fitness culture is an extremely fast growing and lucrative market and fitness enthusiasts are constantly seeking relatable videos or entertainment online. 61 MILLION people have gym memberships, there are 36,000 gym member facilities and the gym industry is a $27 billion a year industry in the United States alone...increasing at a rate of $1 billion ever year! With the potential to extended it's reach to tap a $78 billion worldwide market!!
Our Solution: Our content is short, fun and extremely relatable. It will be accessible online, from a computer or a phone for fast paced, modern audiences to tune in. Our content focuses on positive comedy for a healthy minded audience that focuses and feeling good and looking good.
Quite honestly, we've taken a current proven successful parody and location specific formula, like "Superstore" and "Brooklyn 99" and given it an extremely relatable, unique location and fresh spin.
Market Focus: Our ideal customers are teens and adults of all sexes from the ages of 18 to 65, who are into fitness, have smartphones and watch short content online. Our ideal audience is NOT JUST integrated by fitness enthusiasts and fitness culture followers... but ALSO the average guy that almost anyone can relate to. IN SHORT...A LOT OF PEOPLE!
Expected Reach: At a minimum, we expect to exceed the average viewership of a "Branded Web Series" of 225,000 views, on each episode from Season 1, during its distribution stages. "Gym Shorts" has an extremely relatable topic, a great crew and cast of talented Florida residents and a dedicated, motivated, ambitious production team... with this all in place, we have no doubt, we will end with 2 million views by the end of the season. Viewership increasing exponentially with every additional media platform.
Bottom line, "Gym Shorts" IS going to be a success. The question is... how do you want to be part of that success.
An online web series is a great way to expand your brand. By sponsoring "Gym Shorts", you will have pull into a market base you couldn't reach otherwise. Can you power through all the borin... I mean SUPER interesting, stats to see why?
(OOR, you can just watch the video and look at all the pretty people and give us money anyway)
TV Ratings are on the decline, especially among young people, some of whom don’t even own televisions.
National TV ad sales peaked in 2016, when they exceeded $43 billion, according to data from Magna, the ad-buying and media intelligence arm of IPG Mediabrands. Sales fell 2.2 percent last year, and the firm estimates that they will fall at least 2 percent each year through 2022.
Some of the decline could be mitigated through new business with platforms like Amazon, Hulu, YouTube and Facebook.
The hottest shows on TV networks which command the highest ad prices are attracting older viewers, which is a challenge for brands that want to reach millennials and teens. For instance, this season’s top-rated show, the revival of the "Rosanne" show, has a median viewer age of 52.9 years. The network show with the lowest median age is “Riverdale” on the CW, at 37.2.
Google’s YouTube, on the other hand, is wildly popular with much younger viewers. And the brands are so eager to reach those viewers that they have been willing to continue advertising on YouTube
As TV ad spending has begun to drop, marketers have been diverting more money to tech giants like Google and Facebook, which have increasingly focused on expanding their video and video ad business.
Old Navy has long been a prominent TV advertiser, and television remains crucial to the company’s marketing. But the way Old Navy defines TV advertising has evolved, said Jamie Gersch, its chief marketing officer.
“When we say we buy TV, even within that, a percent of that buy is in the digital video space and is on platforms like Hulu and Google Preferred and programmatic buying and Facebook,” she said. The company is focusing on figuring out where customers might see its content, whether that’s on traditional TV or “digital TV". Ms. Gersch said that on traditional TV, the company has been talking to networks about product integrations in TV shows, similar to Procter & Gamble’s deal, where the company was written into the plot of the ABC show “Black-ish.”
Social media views have been increasing steadily every year. As of 2018, there are 3.196 billion people using social media on the planet, up 13% from 2017 to 2018.
American adults spend over 11 hours per day listening to, watching, reading or generally interacting with online media AND
30% of North American smartphone owners now watch full-length TV shows on their smartphones.
50% of US customers say user-generated content images and video from satisfied buyers makes them more likely to buy a product from a brand’s social media channels.
Facebook users had surpassed one billion, making it the first social network ever to do so.
Youtube is now the world’s 2nd biggest search engine for more than 1,8 billion people registered on the site to check it daily to watch 5 billion videos.
eMarketter predicts that Instagram will earn $5.5 billion in ad revenue in 2018, claiming 5% of the US digital ad market.
There are currently NO gym themed major network sitcom styled shows. With a media full of successful parody style sitcoms, there is no more relatable, universal world wide theme than ... the GYM!
This is an untapped market ... TIME TO TAP IN!
Amazon Prime Video, occupies the second position in the growing video on demand industry, with around 26 million subscribers in the United States. As the market expands and demand increases, companies have begun to produce their own original content. Amazon produced 23 new digital original series in 2017 alone.
A younger demographics seem to be the most frequent viewers of Amazon’s video content. Around 23 percent of video-on-demand users from the 18-29 age bracket stated that they viewed Amazon’s content at least once per day.
Nearly 100 million people subscribed to Amazon Prime in the U.S. as of June 2018. Amazon also has an established brand outside of the United States, meaning that it is easier for the company to expand to global markets. As of the second quarter of 2017, an estimated 20 percent of internet users worldwide used Amazon Prime Video.
Amazon is the leading online retailer in the United States with almost 178 billion U.S. dollars in 2017 net sales and is one of the most popular multi-platform web properties in the United States in December 2018, with 206.1 million visitors.
What does this mean to you as a possible sponsor or investor? The more people that watch our show on Amazon, the easier it will be for them to buy your product or know your brand.
"Gym Shorts" will turn your business into a character and create a FUN scene with your product, in our show. Your mock commercial scene will forever be attached with the show and play in the episode.
Then you get to pick a Social And Media "SAM" Influencer, to play in your scene and be attached to your product and your business. All of our SAM's are established Social media influencers and already come with 15K - 167K Instagram followers.
Your new funny product commercial will be attracted to the episode it will be featured in and you get to use your commercial on your websites as well!
CONTACT US FOR SPONSORSHIP OPPERTUNIES
Testimonial Kenny Ruiz of MagChop
Kenny credits being noticed and being able to sign with Steve Stock, founder of Guy Harvey, world renowned nautical art and fashion brand, based on his Gym Shorts commercial being up on his website in under a week!
Kenny said he had a ball working with the Gym Shorts team, they were very professional and that the commercial came out amazing! He thinks the marketing idea is brilliant and a cool concept, incorporating the commercial to play as part of the series.
Want to see your product or business logo in Gym Shorts. You can be part of the series forever. Be in one scene, one episode or be a permanent fixture in U Ran Us Fitness. The series will have characters as spokespeople for mock-up commercials, written by the creators of Gym Shorts as a transitional comic relief between scenes. Depending on the complexities of the commercial, prices will vary. Commercial breaks will be attached to the Series, even when renting or purchasing the episodes.
5-10 seconds of screen time with your product "no dialogue" (minimum 5 seconds)
15-20 second for screen time and dialogue interaction between Sam and 1 or 2 other lead characters, specifically around your product.
(minimum 15 seconds)
We will create a Logo Product character in an episode for you. Your commercial scene can be 20-30 (or more) seconds of screen time and interaction and dialogue with a Sam (social media influencer). The scene and dialogue will center specifically around your product and/ or brand. The scene will be attached to the episode it is played with and also be available for you to use on your web sites.
SPONSOR a CHARACTER , an EPISODE or the WHOLE SEASON and Your product will be a part of Gym Shorts FOREVER! Your brand will be more relatable to anyone that walks into a gym and watches online content! We will expand your brand to a more diverse online presents, that you could only reach by being on a web series.
Love one of our lead characters! Want to spot them while they lift the heavy weights? Think they can represent your business. Outfit them in your product, for an episode or the whole season, and watch your sales take off!
Your product or business logo can be placed throughout the episode. Lead characters will wear your brand, Influencers will talk about your brand, and your brand will show up in ever scene. At least one of those scenes being a mock commercial moment. Sponsorship endorsement will be showcased in the credits. The episode will forever be affiliated with your brand.
This is like BOOTCAMP... a little bit of everything all at once!
Your product and logo will show up at least once in every episode. In the form of, and at least one episode being a Logo Character scene, a mock commercial moment a sponsored character in an episode and random gym moments.
Your brand will be an official sponsor for Gym Shorts and also appear in the credits and be mentioned in Promotional marketing and in interviews.
*Prorating depends on the numbers of episodes left in the season.
Be part of the marketing team or be a Producer. Either way, you're gonna be part of something special! Be a boss. Tell the trainers and Gym Employees what to do. Help to look after the overall operations of a gym. Ensure the cleanliness and safety of the place and check the machines and the equipment used are in best working condition.
Get Executive Producer or Co- Producer Credit.
Sponsor an episode and you can become an investor and be attached to the residual income that episode generates in time. You will get your investment back from any net profit that episode generates, one time earning of a 15% on your investment and profit participation of 33% that episode generates for the period of 10 years.
Be part of all our flyers, screenings, networking events and other marketing efforts we have throughout our 1st year of distribution. Get print exposure, inclusion in banners, theatrical screenings, interviews’ mentions and website constant display.
You can become an online segment sponsor. Your brand or company logo will be at the beginning and closing of the segment.
Producer Credit- You can become an investor and be attached to the residual income that episodes generate in time. You will get your investment back from any net profit that episode generates, one time earning of a 15% on your investment and profit participation of 33% that episode generates for the period of 10 years.
You are going to look SOO buff when we are through with you!
CONTACT GYM SHORTS PRODUCER, Erick Szot WITH ANY AND ALL QUESTIONS IN REGARDS TO SPONSORS AND INVESTMENTS (561)-289-4722
Do you want GymShorties TV to bring your brand to life? GSTV can make you gym product commercials.
We will pitch you script ideas, cast your models/ actors and connect you with influencers.
You will be able to add your commercials to you web site or use them to pitch your product to investors.
** check out our latest